How We Saved $20,200 in 30 Days For a Plumbing Company (Without Hiring Anyone)

Marc-André was losing money. A lot of money.

Not because of his prices. Not because of his service — his plumbing company had 4.7 stars on Google and customers who recommended him all the time.

No, Marc-André was losing money because of something much simpler: his phone wasn't answering fast enough.

When he called me on a Thursday afternoon, his frustration was palpable:

"Lucci, I know I have a good business. But I'm missing calls every single day. Plumbing emergencies at 11pm. Customers calling back 3-4 times before getting someone. I don't even calculate how much it's costing me because it'll just depress me."

We did the math together that day. 106 missed calls in one month. $20,200 in lost opportunities.

Here's how we fixed it in less than 3 weeks.

The Real Problem (The One Nobody Tells You)

Marc-André had 2 full-time plumbers and a part-time receptionist. On paper, it was enough.

But the reality of plumbing? It's not 9-5. It's:

• The pipe that bursts at 6:30am

• The toilet emergency overflowing at 10pm on a Friday

• The customer calling while your staff is already on 3 jobs at the same time

The numbers before we stepped in:

📞 106 missed calls over 30 days⏰ 73% of missed calls came after 5pm or on weekends💰 Average call value: $190 (emergency calls much higher)😤 26 frustrated customers who went elsewhere (we know because they wrote it in reviews)

"The worst part," Marc-André told me, "is that I KNOW these people need me. But when they call and we don't answer, they just scroll to the next plumber on Google."

He was 100% right.

What We Put In Place (No Technical BS)

I spent a full day listening to Marc-André's calls. Not just the successful ones — ESPECIALLY the voicemails from missed calls.

What I discovered? 80% of calls followed the same pattern:

1. Customer explains the problem

2. Wants to know: how much does it cost, when can you come

3. Books an appointment or asks for a callback

That? A voice AI can do that. And do it 24/7.

Here's exactly what we created:

Step 1: We listened to Sarah

Sarah is Marc-André's receptionist. She's perfect on the phone — empathetic, efficient, reassuring.

We recorded 15 of her best calls. We analyzed:

• How she greets people

• The questions she asks

• Her tone when someone is stressed (emergencies are stressful)

• How she explains prices without being awkward

Step 2: We built the AI as if it were Sarah

Not a robot. Not a corporate voice.

We used our optimized PulsyAI voices for the Quebec market — and that's where the magic happens:

• A warm and professional female voice (like Sarah)

• Natural intonations that change based on the customer's emotion

• Patient and reassuring when people panic

• An authentic Quebec accent (because yes, it makes ALL the difference)

That's the thing with our custom PulsyAI voices: they don't sound like "generic AI." They sound like someone on your team. Someone from your region. Someone your customers can trust immediately.

Step 3: The anti-bullshit knowledge base

Here's what we programmed the AI to NEVER do:

• ❌ Make up prices

• ❌ Guarantee impossible timeframes

• ❌ Pretend to be human if someone asks directly

And here's what she CAN do:

• ✅ Qualify urgency (emergency vs routine)

• ✅ Give price ranges based on Marc-André's real prices

• ✅ Book appointments directly into his Google Calendar

• ✅ Transfer to Marc-André if it's really complex

Step 4: AI as backup, not replacement

Here's a super important point — our philosophy at PulsyAI:

AI doesn't replace humans. It supports them.

When someone calls Marc-André's business, the phone rings 2-3 times normally. If Sarah is available? She answers, as usual.

But if Sarah is:

• Already on another line

• On lunch break

• Done for the day

• On the weekend

That's when our voice AI assistant takes over. Not like a dead voicemail — like a real person who can help immediately.

That means Sarah keeps her job and her role. She still answers the important calls. But she now has a 24/7 backup that ensures no customer falls through the cracks.

The thing that changed everything:

We didn't just set up a fancy voicemail. We created a real conversation.

Real example of a call at 10:47pm on a Saturday:

Customer: "Hello, I have a big problem, my basement is flooding!" AI (like Sarah): "OK, I understand this is stressful. Tell me, where exactly is the water coming from? Is it a pipe that burst or water coming up from the drain?" Customer: "It's the water heater, there's water everywhere!" AI: "Alright, first thing: if you can, turn off the main water valve — that'll stop the water. For the emergency, we can have someone at your place tomorrow morning first thing, would 7:30am work?" Customer: "Yes perfect, thank you!" AI: "Perfect, I'll book that for you. You'll get a text confirmation. In the meantime, if it gets worse tonight, call back and we'll bump your call to absolute emergency."

The customer never knew it was an AI. And honestly? That's not important. What's important is that he got help immediately instead of falling into a voicemail.

The Results (The Real Numbers)

We launched the system on a Monday morning. Here's what happened over the next 30 days:

📊 Before vs After

Metric	BEFORE	AFTER	Difference
Missed calls	106/month	8/month	-92%
24/7 answered calls	0	98	+98 calls
Automatic bookings	0	71	+$13,490
Emergency revenue	Variable	+$6,710	New revenue stream
Time saved for Sarah	-	12h/week	She focuses on complex calls

Total opportunities saved: $20,200

And that's just the first month.

What Marc-André told me after 3 weeks:

"Yo Lucci, I'll tell you something. The first week, I was nervous. I was checking the call recordings every day to make sure the AI wasn't saying stupid stuff.

After 2 weeks? I stopped checking. It just works. Customers are happy. And me, I can finally have dinner with my family without my phone constantly ringing."

The kicker? His Google reviews went from 4.7 to 4.9 stars. Why? Because customers now mention in their reviews: "Available 24/7, I called at 11pm and got an answer right away."

What This Means For Your Business

If you have a service business — plumbing, HVAC, electrician, roofing, whatever — and you're missing calls, you're bleeding money.

3 things I learned with Marc-André:

1. Customers call when THEY need help, not when YOU'RE available

"Business hours 9-5" doesn't exist anymore. Emergencies happen in the evening, on weekends, during holidays. If your phone doesn't answer, your competitor will.

2. You can't scale just by adding more humans

Marc-André could have hired a second receptionist to cover evenings and weekends. That would have cost $35K-$45K per year. Voice AI costs him a fraction of that and never sleeps.

3. AI supports your team, it doesn't replace them

That's our philosophy at PulsyAI: Sarah still works for Marc-André. She still answers calls when she's available. But now she has an intelligent backup that ensures no customer is left on a voicemail. Routine calls? The AI handles them when Sarah can't. Complex calls? Sarah takes them like before.

Want To See If This Works For You?

Here are 3 quick questions:

1. Are you missing calls (even just a few per week)?

2. Does your service follow repetitive patterns that could be automated?

3. Are you losing customers because they can't reach you when they need to?

If you answered yes to at least 2 of these questions, we should talk.

Not a sales pitch. Just a 15-30 minute conversation to see if voice AI makes sense for your business.

[Book a free call here → https://calendly.com/pulsyaiservice/30min]

💬 Want to See More Real Results Like This?

Join our Discord community where we share:

• Educational content on voice AI automation

• Real case studies like Marc-André's (with actual screenshots)

• Behind-the-scenes of our implementations

• Tips and best practices from our team

[Join the PulsyAI Community → https://discord.gg/n4MNMNrBgC]

P.S. — Marc-André still texts me every week to tell me how many calls the AI handled. Last week: 34 calls after 5pm. That's 34 opportunities he would have missed before. Do the math.

About PulsyAI: We help businesses like yours automate communications with voice AI agents that sound real. No awkward robots. Just natural conversations that convert.

Industries we serve: Plumbing, HVAC, Electricians, Auto Detailing, Real Estate, Home Services, and more.

Average results: -85% missed calls, +67% bookings, ROI in less than 60 days.